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Research and Analysis
Did you know?

  • Women are 1.3 times more likely then men to read weekend ad circulars


  • Women feel most confident buying cell phones and least confident buying car stereos


    • About the Process
    A preliminary survey outline has been developed. Subscribing companies have the opportunity to provide additional input, as well as formulate their three custom, proprietary questions specific to their needs.

    Beyond tracking changes across different female ethnic groups, "Buying and Using..." will zero in on one to two hot technologies each quarter. Tentative categories for 2004 include digital imaging, wireless communications, home theater and computing products

    eBrain will utilize its proprietary survey application, surveyGuruTM, to conduct the online surveys. surveyGuru provides maximum flexibility, efficiency, and data collection integrity.

    The data collection period lasts approximately two weeks. Upon completion, clients receive preliminary topline results. The final report is delivered approximately three weeks later.

    About the Analysis and Reporting
    eBrain relies on its extensive experience analyzing consumer data to produce rich, insightful reports.

    Reports will contain a thorough analysis based upon demographic variables, with a special emphasis on understanding the differences among the major ethnic groups.

    eBrain's analysis will include four main techniques:

  • Data cross-tabulations, to identify and predict patterns of behavior.
  • Cluster analysis, to segment and profile major female buying groups.
  • Perceptual mapping, to graphically display perceptions of customers or potential customers.
  • Predictive purchase index, to provide critical data on what's hot and what's not in the consumer technology space...from a woman's perspective


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    Download full study details

    Send me survey results presented at the 2004 International CES.

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