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Survey Components Overview
Did you know?

  • 40% of women believe that they are treated better at CE retailers when shopping with a male friend


  • 38% of women would like to see more coverage of technology/consumer electronics in the media


    • The survey will be run quarterly to an online sample totaling from 2,000 to 4,000 households. The sampling frame will include an over-sample of Hispanic, Asian, and African American households, a representative sample of Caucasian women, and a comparison sample of men (N = 400). Overall results will be weighted to reflect the national online population.

    Main Study Topics will potentially include:

  • Consumer Purchase Intent
  • Recent Shopping for Electronics Products and Services
  • Recent Product and Service Purchases
  • Attitudes about Shopping for Specific Products (quarterly rotation)
  • Unmet Consumer Needs
  • Current Household Penetration Rates and Ownership Counts


    • Download full study details

    Send me survey results presented at the 2004 International CES.

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