PRESENTERS: Gina Woodall, Vice President, and Charles Colby, Chief Methodologist, eBrain Market Research

Description:
Marketing communications can change consumer behavior, but it's the perception of your brand that lies at the heart of how your message will be received. By investing in building a strong brand, your company can influence sales. But how do you know if you have a strong brand? We will show you how to measure your brand's placement on a brand development continuum and outline ways in which you can increase your brand's equity - and increase your sales.

Participants Will:

• Understand the value of a strong brand in the consumer electronics marketplace
• Determine what constitutes a strong consumer electronics brand, including the attributes which drive preference
• Learn how to develop your brand and measure its effectiveness
• Understand how perceptions of a brand may differ by customer segment and early versus late adopters, and how to optimize communications strategies for different groups

Speaker Biographies:
Gina Woodall, vice president at eBrain Market Research, has more than a decade of experience in research and consulting, focusing in the consumer electronics and technology industries.

Charles Colby, chief methodologist at eBrain Market Research, has more than 25 years of experience in research and consulting with particular interest in the area of innovation and technology adoption.

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